Global Paid Media COE - The Exchange - Volume 1
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Global Marketing - The Exchange
April 2019 | Volume 1
With the introduction of the Global Paid Media Center of Excellence (GPMCOE), this dynamic team of paid media experts closed 2018 with unprecedented results and has kicked 2019 off making serious waves throughout the media community! Many thanks to all your partnership in the successes thus far. Make sure to keep an eye on your inbox during the year ahead for regular team updates as we 'Exchange' the latest industry insights and events with our fellow marketers!
M1M 2019 CES Trends UpdatespaceM1M 2019 CES Trends Update

As part of Marriott One Media's (M1M) thought leadership initiatives, the Global Paid Media Center of Excellence (GPMCOE) will begin hosting Monthly Innovation Sessions in partnership with M1M. Kicking off the series M1M Innovation Lead, Andrew Klein, provided a deep dive into the 2019 Consumer Electronic Show (CES) with a full recap of the trends featured and what to expect for the year ahead. Catch the webinar highlights: PDF DECK >

Facebook Platform UpdatespaceFacebook Platform Update

Last month, Facebook rolled out audience and metric updates to improve targeting and placement criteria. The updates also include replacing the relevance score with a new set of ad relevance diagnostics. Find out how this will affect Marriott's paid social strategy here with Marriott One Media's (M1M) POV. POV DECK >

Need Market Support for Priority Need BrandsspaceNeed Market Support for Priority Need Brands

The Paid Media COE has partnered with the Americas to identify ten key brands with immediate destination need. The 2019 priority brands include Fairfield, Courtyard, Residence Inn, Four Points, SpringHill Suites, W Hotels, Marriott Hotels, Sheraton, The Ritz-Carlton and Westin. In support of these brands, the COE has developed a phased approach cross search, display and PLUS to impact priority need markets. These tactics will begin rolling out in March and continue through the end of 2019. Stay tuned for more updates! Until then, get the full tactical plan with the deck. STRATEGY DECK >

PLUS Platform UpdatespacePLUS Platform Update

PLUS Certification Program – The PLUS Certification Program is intended for any individual who is interested in expanding their knowledge of the PLUS Platform and seek to understand the overall strategy, channel partners, campaign management and reporting & analytics of a hotel's PLUS performance. Enroll now!

Listen & Learn – Media Channel Deep Dive – Please join us on our next Listen & Learn webinar episode to get a better understanding of Marriott's Transaction Based Media Program (TBMP) and how the program works in conjunction with the PLUS Platform.

TBMP is focused on driving direct bookings for Marriott hotels online. It is designed to help Marriott become more competitive in shifting share from the OTAs while driving more profitable room nights at the touch points where consumers are researching and comparing hotels such as on referral sites and search engines. Learn more about the TBMP program structure, its benefits and how it works with the PLUS Platform.

Join us Thursday, April 25 at 12:00 p.m. ET
Topic: TBMP & PLUS
Date: Thursday, April 25
Time: 12:00 – 1:00 p.m. ET
Speakers: Yolanda Clements, Marcellies Pettiford, Nafees Zaman

Registration for each session is limited, so attendees are encouraged to register in advance. REGISTER HERE >

After registering, you will receive a confirmation email containing information about joining the webinar.

Can't make it? Don't worry, each webinar episode will be recorded and uploaded to MGS.

2019 Westin Run - Teams That Run Together, Stay Together!space2019 Westin Run -
Teams That Run Together, Stay Together!

Saturday, March 9th, GPMCOE team members, Kimberly Rabin, Stephanie Eilers and Cristina Glakas laced up for the 2019 United Airlines Rock 'n' Roll Washington DC Marathon. Way to go guys!

For more information about the team, check us out on MGS >
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